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東鈺的經營理念在於追求「永續經營」為目標，藉由對「顧客滿意、團隊和諧、經營永續」的實踐，來追求此一理想。一方面在實現經營者的理想，另一方面也要使員工有穩定的工作與良好發展的機會，同時提供顧客優良的商品及長期服務的保證，進一步促進社會經濟的繁榮。
TUNG YU O.A. CO., LTD. management idea lies in the pursuing of the goal to continue forever to manage. By the means of satisfying customers, seeking the team harmony, and the management to continue forever, TUNG YU can pursue this ideal value. On the one hand is realizing operator's dream. On the other hand, we must enable the staff to have the stable work and the positive development opportunity, simultaneously provides the customer the fine commodity and the long-term service guarantee, further promotes social economy prosperous.
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1.誠實經營HONEST MANAGEMENT
「誠實經營」是東鈺一貫堅持的原則。任何企業如以投機取巧或違背顧客利益的做法來經營，必將自食其果。因此，我們非常重視同仁的品德與操守，以誠信正派的作風為人處世，以誠實感恩之心提供服務，贏得顧客的信賴。
TUNG YU insists in the principle of honest management. Any enterprise like is opportunistic or violates the customer benefit the procedure to manage, will certainly to reap what has been sown. Therefore, we take colleague's personal character and the personal integrity, gets along with people by the good faith honest attitude manner, by feels grateful the heart to provide the service honestly, win customers' faith.
2.創新與速度INNOVATION AND SPEED
為維持競爭優勢，就必須講求創新與速度。企業經營環境目前處於全球經濟局勢劇烈變動的環境下，唯有「創新」、「速度」與「團隊合作」，才能使企業維持競爭力。 |
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For the maintenance of competitive advantage, we must emphasize the innovation and the speed. The enterprise condition of business is in the global economic situation dramatic change at present under the environment, only has "the innovation", "the speed" and "the team cooperation", can cause the enterprise to maintain the competitive power. |
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3.追求合理化創造利潤RATIONALIZE PROFIT
追求利潤並非企業的唯一目標，但合理化創造利潤對企業而言非常重要。
競爭是企業進步的原動力。事實上也只有在競爭的環境中磨練，才能培養出堅強的體質，適應經營環境的變化。同時應以追根究底的精神檢討改進，不斷地追求合理化，才能確保競爭優勢。
Pursue profit by no means is enterprise's only goal, but the rationalization creation profit is the most important to the enterprise. The competition is the enterprise progressive driving force. In fact, also only then disciplines in the competition environment, can raise the strong physique, the adaptation condition of business change. Simultaneously should get to the heart of the matter the spiritual self-criticism improvement, pursues the rationalization unceasingly, can guarantee the competitive advantage.
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4.研究發展DEVELOPMENT
東鈺以長期鑽研辦公椅底盤技術的恆心與理念，無時無刻不在追求更卓越的研究與發展，目的在為顧客提供更新穎的產品，進而提升顧客滿意度。
TUNG YU takes the long-term study about innovation for office chair mechanisms, is constantly pursuing more remarkable the research and development. The goal in providing a more novel product as the customer, then promotes the customer degree of satisfaction.
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